Due to its high performance, thermal transfer is the most popular printing technology for the marking of variable information on labels and flexible packaging. This includes elements such as bar codes, logos, text, expiry dates and batch numbers. This data is vital in the identification of electronic products and components, and essential in the tracking and tracing of parts and products throughout the manufacturing process.

According to Frikkie Koegelenberg, COO of PDC, the robustness of thermal printers makes them well suited to the manufacturing environment. "They are low maintenance, can print on a variety of media, and their consumables are easy to use and replace. They provide a print speed compatible with the high throughput of many production and packaging lines at a competitive print cost."

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